HP at a Glance
10%
#1 in Desktop, Growing in MFP
4.3/5.0
SMB favorite
200+
LaserJet series
The HP Story
Founded in 1939 by Bill Hewlett and Dave Packard in a Palo Alto garage, Hewlett-Packard (HP) pioneered Silicon Valley's startup culture. What began as an electronics manufacturer evolved into a global technology leader. In 2015, HP split into HP Inc. (printing and personal systems) and HPE (enterprise), allowing sharper focus on customer needs.
HP revolutionized desktop printing with the LaserJet in 1984 and has since become the world's leading printer manufacturer. Today, HP Inc. applies decades of printing innovation to business copiers and MFPs, bringing competitive pricing, exceptional reliability, and industry-leading security to the multifunction printer market.
Key Milestones
- 1939: Founded by Bill Hewlett and Dave Packard in Palo Alto garage
- 1984: Introduced LaserJet, revolutionizing desktop printing
- 2010: Launched LaserJet Enterprise MFP series for business
- 2015: Split into HP Inc. and Hewlett Packard Enterprise
- 2018: Introduced Wolf Security for comprehensive print protection
- 2024: Leading SMB market with 10% MFP share and growing
Today, HP Inc. employs 58,000+ people globally with $63 billion in annual revenue. In the copier market, HP focuses on small-to-medium businesses with competitive pricing, exceptional ease of use, and the industry's strongest security through Wolf Security. HP brings printing expertise to multifunction printers with impressive results.
HP Product Line Overview
Entry-Level (20-30 PPM)
Small OfficeLaserJet Pro series designed for small businesses and home offices. Affordable, compact, and easy to use with wireless connectivity and mobile printing capabilities.
LaserJet Pro M428fdw
40 PPM B&W
Compact all-in-one for small offices
From $550
Color LaserJet Pro M479fdw
28 PPM Color
Affordable color for small business
From $850
LaserJet Pro M521dn
42 PPM B&W
Workgroup monochrome solution
From $1,200
Mid-Range (40-50 PPM)
Medium OfficeLaserJet Enterprise series with FutureSmart platform and enhanced security. Perfect for growing businesses requiring reliable performance and fleet management capabilities.
LaserJet MFP M528f
43 PPM B&W
Fast monochrome with instant-on
From $2,200
Color LaserJet M577f
40 PPM Color
Reliable color for departments
From $3,800
LaserJet MFP E72535dn
35 PPM B&W
Enterprise features, competitive price
From $2,500
High-Volume (60+ PPM)
EnterpriseLaserJet Enterprise Flow and X-series for high-volume environments. Advanced security, workflow automation, and professional finishing for demanding operations.
LaserJet MFP E82550z
50 PPM B&W
High-volume monochrome powerhouse
From $5,500
LaserJet MFP E77830
30 PPM Color
Enterprise color with Wolf Security
From $3,200
Color LaserJet Flow X77860dn
60 PPM Color
Production with workflow automation
From $18,500
Production Print
CommercialProfessional PageWide and Indigo systems for commercial printing and high-volume color. Exceptional speed and quality for demanding production environments.
PageWide Enterprise 765dn
55 PPM Color
Fast inkjet-based production
From $8,500
Indigo 7K
Digital Press
Commercial-grade digital printing
From $150,000
Why Choose HP?
Wolf Security Leadership
Industry's strongest print security with HP Sure Start, whitelisting, runtime intrusion detection, and automatic threat response. Wolf Security protects against firmware attacks, malware, and unauthorized access. Exceeds government and financial industry requirements comprehensively.
Competitive Pricing & Value
Most competitive pricing in the industry with excellent total cost of ownership. JetIntelligence toner delivers high yields at lower cost per page. Strong value proposition especially for small-to-medium businesses with budget constraints and limited IT resources.
JetIntelligence Toner Technology
Advanced toner formulation delivers more pages per cartridge with consistent quality. Precision black toner produces sharp text and crisp graphics. Lower fusing temperatures reduce energy consumption. Built-in fraud protection ensures genuine HP supplies.
Exceptional Ease of Use
Intuitive interface with smartphone-like operation minimizes training requirements. HP Smart app provides mobile printing, scanning, and management. Instant-on technology eliminates warmup delays. Designed for users, not IT departments.
FutureSmart Platform
Consistent firmware platform across LaserJet Enterprise series simplifies fleet management. Remote monitoring, automatic updates, and centralized configuration with HP Web Jetadmin. Extensive cloud service integration and API support.
SMB-Focused Solutions
Purpose-built for small-to-medium businesses with limited IT resources. Pre-configured security settings, simple setup wizards, and minimal maintenance requirements. Competitive pricing designed for SMB budgets without sacrificing quality or features.
Global Brand Recognition
World's most recognized printing brand with trusted reputation. Extensive partner network ensures support availability globally. Strong resale value and brand familiarity reduce purchasing concerns and user resistance to technology changes.
Fleet Management Excellence
Industry-leading fleet management with HP Web Jetadmin and JetAdvantage solutions. Monitor supplies, track usage, enforce policies, and manage large fleets centrally. Automatic supply replenishment and proactive device management reduce administrative burden.
Areas for Consideration
Supply Costs
While JetIntelligence offers high yields, HP genuine supplies maintain premium pricing. Third-party alternatives limited due to chip technology. Total cost competitive but consumable prices higher than some competitors. Factor into budget planning.
Enterprise Feature Set
While excellent for SMB, HP lacks some advanced features found in Canon or Xerox enterprise systems. Finishing options more limited on mid-range models. Large organizations with complex workflows may find feature gaps compared to enterprise-focused brands.
Color Quality Perception
While HP color quality is good, it's not typically rated as exceptional as Canon V2 or Konica Minolta Simitri HD+. Suitable for most business needs but color-critical work may require evaluation. Professional color matching capabilities limited on standard models.
Service Network Variability
HP relies on partner network rather than direct service organization. Service quality varies by partner and region. While parts availability is excellent, response times and expertise can be inconsistent. Research local service partner carefully.
Model Refresh Frequency
HP refreshes product lines frequently which can complicate fleet standardization and driver management. While innovation is positive, rapid changes can create compatibility issues and support challenges for IT departments managing mixed-age fleets.
Technology & Innovation
Wolf Security Suite
Industry's most comprehensive print security portfolio with HP Sure Start (self-healing BIOS), whitelisting technology preventing unauthorized firmware, runtime intrusion detection identifying attacks in progress, and automatic threat response. Connection Inspector monitors network traffic for anomalies. Meets stringent government and financial sector security requirements exceeding competitors' capabilities.
JetIntelligence Platform
Advanced toner technology combining precision black toner, innovative anti-fraud technology, and intelligent cartridge monitoring. Delivers up to 33% more pages per cartridge than previous generation with consistent quality throughout cartridge life. Lower fusing temperatures reduce energy consumption significantly. Built-in authentication prevents counterfeit supplies.
FutureSmart Firmware
Consistent firmware platform across LaserJet Enterprise series simplifies management and provides future-proof foundation. Regular security and feature updates delivered automatically. Extensive API support for custom integrations and workflow automation. HTML5-based control panel accessible from any browser for remote management.
HP Smart App Ecosystem
Comprehensive mobile app provides printing, scanning, and device management from smartphones and tablets. Cloud connectivity enables printing from Google Drive, Dropbox, OneDrive, and other services. HP Roam enables secure pull printing from any HP device. Simple setup and intuitive operation require minimal training.
Instant-on Technology
Revolutionary ultra-fast warmup eliminates traditional waiting for first page. Devices wake from sleep mode in seconds rather than minutes. Combines energy efficiency with instant availability improving productivity. Industry-leading power management reduces energy costs without sacrificing performance or convenience.
JetAdvantage Management Suite
Comprehensive fleet management solutions including Web Jetadmin for device monitoring, JetAdvantage Security Manager for policy enforcement, and JetAdvantage Insights for analytics. Automatic supply replenishment, proactive device monitoring, and centralized configuration reduce IT burden. Cloud-based solutions enable management from anywhere.
HP is the Best Choice For...
Small-to-Medium Businesses
SMBs with limited IT resources benefit from HP's ease of use, competitive pricing, and pre-configured security. Simple setup, intuitive operation, and minimal maintenance make HP ideal for organizations without dedicated IT staff or complex requirements.
Budget-Conscious Organizations
Organizations requiring quality without premium pricing choose HP for excellent value. Competitive purchase prices, reasonable lease rates, and strong total cost of ownership make HP attractive for cost-focused buyers seeking reliable performance.
Security-Conscious SMBs
Small businesses requiring enterprise-grade security without enterprise complexity benefit from Wolf Security. Automatic protection against threats, self-healing capabilities, and comprehensive security features typically only found in expensive enterprise systems.
Mobile-First Workforces
Organizations with mobile workers appreciate HP Smart app and extensive mobile printing support. AirPrint, Mopria, and HP ePrint enable printing from any device without complex setup. Cloud connectivity supports anywhere access to documents and functions.
HP Ecosystem Adopters
Organizations already using HP computers, servers, or other technology benefit from integrated management and consistent user experience. Single vendor for IT infrastructure simplifies support, procurement, and fleet management with familiar tools and processes.
Popular HP Models
LaserJet Pro M428fdw
40 PPM B&W Wireless MFP
$550
or $12/month lease
Best-selling entry-level MFP perfect for small offices and home businesses. Fast 40 PPM printing, automatic duplex, wireless connectivity, and mobile printing. Compact design with professional features at exceptional price point.
40 PPM
10,000 pages
350 sheets
4.4/5 ⭐
Small offices, home businesses, startups, satellite locations
LaserJet MFP M528f
43 PPM B&W Enterprise
$2,200
or $49/month lease
Fast enterprise monochrome MFP with instant-on technology and Wolf Security. Simple operation, reliable performance, and competitive pricing for medium workgroups. Excellent balance of features and value.
43 PPM
35,000 pages
1,200 sheets
4.2/5 ⭐
Small workgroups, home offices, basic printing needs, satellite offices
LaserJet MFP E77830
30 PPM Color Enterprise
$3,200
or $72/month lease
Enterprise color MFP with FutureSmart platform and Wolf Security. JetIntelligence toner, large paper capacity, and comprehensive fleet management. Excellent reliability for department-level color printing needs.
30/30 PPM
25,000 pages
2,300 sheets
4.3/5 ⭐
HP environments, IT departments, security-conscious organizations, managed fleets
Color LaserJet Enterprise X77860dn
60 PPM Production Color
$18,500
or $375/month lease
Flagship production-level color MFP with comprehensive Wolf Security and workflow automation. Massive paper capacity, professional finishing, and JetAdvantage integration for demanding enterprise environments requiring maximum security and performance.
60/60 PPM
85,000 pages
6,140 sheets
4.7/5 ⭐
Enterprise printing, secure environments, high-volume color, central reprographics
Service & Support
Authorized Partner Network
HP maintains extensive partner network providing local service and support worldwide. Certified partners receive comprehensive training on LaserJet technology, Wolf Security, and FutureSmart platform. Global scale ensures support availability virtually everywhere.
4-8 hours
Average response time
1,000+
Service partners
92%
First-call resolution
Remote Management & Diagnostics
FutureSmart platform enables comprehensive remote monitoring and management. Automatic supply level tracking, proactive alerts for potential issues, and remote troubleshooting reduce service calls. Many problems resolved through software updates or configuration changes.
Service Programs
Flexible service and support options matching business requirements:
- Standard Warranty: 1 year parts and labor with next-business-day exchange
- HP Care Pack: Extended coverage up to 5 years with on-site service options
- Managed Print Services: Comprehensive outsourcing with supplies and service included
- HP Instant Ink: Automatic toner replenishment for worry-free operation
Training & Resources
Extensive online resources including video tutorials, knowledge base, and community forums. HP Smart app provides contextual help and troubleshooting guidance. Partner-provided training available for administrators managing large fleets or complex deployments.
Awards & Industry Recognition
BLI Most Secure Printing Portfolio
Buyers Lab recognition for Wolf Security suite as most comprehensive print security solution. Outstanding ratings for self-healing capabilities, threat detection, and security management.
SMB Excellence Awards
Multiple awards recognizing HP as SMB printing leader. Outstanding value, ease of use, and competitive total cost of ownership praised by industry analysts and customers.
Environmental Leadership
ENERGY STAR Partner of the Year for sustainability leadership. Comprehensive recycling programs, energy-efficient products, and reduced environmental impact across product line.
JetIntelligence Innovation
Industry recognition for JetIntelligence toner technology delivering higher yields and better quality. Outstanding innovation in reducing cost per page while improving output.
Fleet Management Excellence
Recognition for Web Jetadmin and JetAdvantage solutions providing industry-leading fleet management capabilities. Outstanding tools for monitoring, managing, and optimizing large fleets.
Customer Satisfaction
High ratings in SMB customer satisfaction surveys for value, ease of use, and reliability. Strong marks for competitive pricing and excellent support through partner network.